Privacy Policy

Welcome to Tack Of The Day Store. As fellow equestrians, we understand the importance of trust and reliability in every aspect of the riding experience – including your online shopping. This Privacy Policy explains how we collect, use, protect, and manage your personal information when you visit our website at tackofthedaytacks.com.

Information We Collect

To provide you with the best possible equestrian shopping experience, we collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or place an order
• Payment Information: Credit/debit card details processed through secure payment gateways (we do not store full credit card information on our servers)
• Transaction Information: Details about purchases you make, including products ordered, sizes, and preferences
• Technical Information: IP address, browser type, device information, and browsing behavior on our site
• Communication Data: Records of your interactions with our customer service team

How We Use Your Information

Your information helps us serve the global equestrian community with the same precision and care you expect from our riding gear:

• Process and fulfill your orders for competition jackets, breeches, footwear, and other equestrian equipment
• Provide customer support tailored to the equestrian lifestyle
• Send order confirmations, shipping updates, and delivery notifications
• Improve our website functionality and product offerings based on rider preferences
• Detect and prevent fraudulent activity to protect our equestrian community
• Comply with legal obligations and enforce our terms of service

Information Sharing and Disclosure

We value your privacy as much as you value quality riding apparel. We share your information only in these specific circumstances:

• Service Providers: Trusted partners who help with payment processing (PayPal, credit card processors), shipping carriers, and website maintenance
• Legal Requirements: When required by law or to protect our rights, safety, or property
• Business Transfers: In connection with a merger, acquisition, or sale of all or part of our assets

We never sell your personal information to third parties for marketing purposes.

Data Storage and Security

We implement industry-leading security measures to protect your information with the same dedication we apply to our technical riding fabrics:

• Advanced encryption technology for all sensitive data transmissions
• Secure servers with restricted access to personal information
• Regular security assessments and updates to our systems
• Limited data retention periods – we keep your information only as long as necessary

While we take comprehensive security measures, no online transmission is 100% secure. We encourage you to protect your account password and notify us immediately of any unauthorized activity.

Your Rights and Choices

As a valued member of our equestrian community, you have the right to:

• Access and review the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information (subject to legal requirements)
• Opt-out of marketing communications at any time
• Restrict or object to certain processing activities
• Data portability – receive your data in a machine-readable format

To exercise these rights, please contact us using the information below.

International Data Transfers

As we serve equestrian enthusiasts worldwide (excluding Asia and select remote areas), your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for basic site functionality and secure checkout
• Performance Cookies: Help us understand how riders navigate our site and which products are most popular
• Functional Cookies: Remember your preferences and settings
• Targeting Cookies: Used to show relevant equestrian products and offers

You can control cookie settings through your browser, though disabling some cookies may affect site functionality.

Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the updated policy on our website with a new effective date.

Contact Us

We’re committed to protecting your privacy with the same dedication we bring to providing quality equestrian gear. Thank you for trusting Tack Of The Day Store with your riding needs.